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WHY RADIO? 16 Excellent Reasons RADIO TARGETS SPECIFICS One of Radio’s greatest strengths is its ability to deliver a selective audience to advertisers. Each station’s programming is designed to meet specific needs, desires, & preferences of specific audiences. Consumers, with the mere touch of a button, can access rock, oldies, country, news, and info – this is called selection to individual perfection. RADIO REACHES EVERYONE Radio reaches more than 90% of ALL Teens, Adults, Men, and Women Weekly. 99% of ALL households have Radios, 90% of all automobiles have Radios. RADIO – THE ANYWHERE, ANYTIME MEDIUM Radio is uniquely able to reach customers where no other media can… while they’re eating, jogging, ironing, at work, in the shower, on the lake, and most effectively of all, in the car. Almost 80% of ALL Adults listen to Radio every weekday, week in & week out. Radio delivers high, affordable frequency – the key to radio is Repetition. Repetition builds awareness & awareness is a key component in gaining market share. RADIO REACHES SELECTIVE NEWSPAPER READERS Less than 50% of ALL Adults consistently read newspaper – Demands on customer’s time make it almost impossible to read newspaper daily. RADIO REACHES LIGHT USERS OF OTHER MEDIA Light TV viewers spend over twice as much time with Radio as they do with TV. Every week Radio reaches 90% of light newspaper & magazine readers – Radio reaches those who do & do not highly use other media. RADIO – THE TEAM PLAYER Not only does Radio work well as a stand-alone medium, but it is also a great team player when used with other media. Radio can be added to a marketing campaign to generate increased reach & frequency – effectively & efficiently. RADIO REACHES THE UPSCALE MARKET Upscale consumers reflect an important target to many advertisers - their occupation, education, income, and lifestyle make them above average consumers in both frequency & size of purchase. Radio matches their busy, mobile lifestyles - making them heavier than average Radio listeners. RADIO IS THE PULSE OF THE COMMUNITY People listen to Radio to find out what’s happening in their community everyday. Special events, organization information, school closings, and weather are regularly reported on Radio. RADIO HAS PROMOTION POWER – POWER MAKES YOU MONEY Radio is master at creating & executing local, regional, & national promotions. They’re exciting – they create interest – and they get RESULTS! You can gain high awareness and increased traffic by tying in with promotions offered by Radio! RADIO INFORMS AND ENTERTAINS Radio is the one stop shop for ALL up-to-date national, regional, and local news & weather. While getting the latest news & information Radio provides entertainment with music programming. RADIO’S AUDIENCE IS CONSISTENT ALL-YEAR LONG Consistency is the most important commodity with any advertising medium. Unlike TV [with a notable summer audience decline], Radio offers year-round coverage with little or no significant audience drop-off. RADIO ADS INFLUENCE CONSUMERS CLOSEST TO THE TIME OF PURCHASE Studies have shown that among the 4 Primary Media, the elapsed time between exposure and the day’s largest purchase is the shortest with Radio. The closer the media impression can get to the cash register the better ten chance of influencing the purchase. RADIO IS THE LEAST ZIPPED & ZAPPED MEDIUM Radio Advertising is reported as the least avoided media – this more so ensures your message reaches your potential customers. RADIO MESSAGES ALLOW YOU TO STAND OUT Your Business is Unique – you don’t have to stand side by side your competitor offering the same options/prices they offer. Your commercial cannot be overshadowed because it’s specifically designed to highlight your individual business features/products/services. RADIO IS THE MOST COST-EFFECTIVE WAY TO ADVERTISE Wise advertisers study the relationship between cost & audience. Radio delivers more advertising impressions than any other medium for the same budget. This advantage is called reach & frequency. Reach is the number of people contacted by your business message AND frequency is the number of times listeners hear your business message. RADIO IS URGENT, FLEXIBLE, AND IMMEDIATE It’s vital to have a medium at your disposal that can quickly reach your needs and also promote immediate action from customers. You & Your Business are in complete control with this kind of flexibility & time.
Possible Feature and Sponsorships Mornings .... Eagle Trading Post 11AM-1PM .... Eagle Country Cafe 12:35pm .... TRN Futures Agriculture Report 3:00pm .... Three O'clock Triple Play 4:20pm .... TRN Inside Motor Sports 645PM - 7PM Friday .... TRN's Friday TNT IN THE
MORNINGS... (Mon-Fri 6A-9A) Birthdays & Anniversaries.. 7:20 TRN News is a service of
the
Tennessee Radio Network.
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